How To: Create a Blog Media Kit

A Media Kit is essentially your blog's resume. If you are looking to advertise on your blog having one prepared is a smart idea. Blog still new? Create an outline now and update the statistics when you are ready.

First, keep in mind that, like a resume, Media Kit formats are subjective. Be creative but professional, clean, and concise. 
  1. Welcome: Describe your blog, target audience, and a little about yourself. Why should they advertise with you?
  2. Blog Features: Do you have topics that you address weekly? Monthly features?
  3. Statistics (include Google Analytics picture):
    1. Page views per month (Source: Google Analytics):  
    2. Average page views (in the last 3 months): 
    3. Unique visitors per month: 
    4. Traffic sources with number of incoming links per month.
    5. Reader demographics (from Quantcast)
    6. Subscribers:
      1. RSS:
      2. Mailing list:
      3. Google Followers: 
      4. Twitter followers: 
      5. Pinterest followers: 
  4. Sponsorship Details: What kind of ad spacing are you selling? What size and price? Where will the ad space be? Will you host giveaways? 
    1. Include Payment Options here. PayPal or check? Do they need to pay prior to their ad's appearance?

I recommend having a Tab Link titled Advertise or Sponsor with a few statistics and contact information for a complete media kit. This allows you to get a feel for anyone even remotely interested in advertising on your blog. Also, if a sponsor is hesitant, you will already have their e-mail on file and could contact them a month or two in the future once your blog grows.

Still confused? Let's chat about it in the comments.


  1. A press kit, often referred to as a Media kits in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference with Media kits.

  2. So do you send this word document out to companies you want to advertise on your blog? And how do you know how much to charge? Should you start off free at first but ask for items to host giveaways to help bring people in? Thanks for the advice!

    1. All great questions, Robyn, which I can't pretend I know the answer too as I don't believe the answers are black and white. I do believe sending a quick email to companies asking if they are interested in advertising on your blog is smart. However, I wouldn't send out pricing until you were sure they were interested. This is only my opinion so keep that in mind.

      Starting off free is definitely an option. Do what works for you and best of luck!! :)

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